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July 24, 2025
Anime Expo is one of the largest conventions in North America, bringing tens of thousands of anime fans to the LA Convention Center each year. Whether you’re an exhibitor with boxes of merch or an attendee ready to cosplay, parking and transportation in LA can be tricky during AX.
Here’s a clear, practical FAQ guide to help you plan.
1. LA Convention Center Parking (West Hall, South Hall, Venice Garage)
The closest and most popular option, but it fills up quickly. Unless you arrive around 7 AM, you will likely need a backup plan.
2. LA Live Parking
The next closest private parking options, but they tend to be more expensive.
3. Other nearby lots (10–15 min walk)
If you are okay with walking a few blocks, you can find cheaper parking a bit farther out.
Parking in downtown LA during AX is tough since tens of thousands drive in daily, making spots go quickly. It’s best to arrive early or be prepared for a short walk to the venue.
1. LACC (LA Convention Center Parking)
– Opens at 4:30 AM.
– Fills up fast during AX.
– If you want a spot here, aim to arrive between 6:00 and 7:00 AM.
2. LA Live Parking
– Opens at 4:30 AM, but expensive, so it doesn’t fill as fast.
– No rush, you can arrive later if needed.
– Allows overnight parking (split rates: 4:30 AM–9 PM, 9 PM–4:30 AM).
3. Olympic Blvd public parking ($15–$20)
– Small private lots that can fill up earlier.
– Aim for 7:00–8:00 AM if you want these cheaper options.
4. Other nearby 24-hour lots
– Usually don’t fill up early.
– You can arrive later if you don’t mind walking 10–15 minutes.
1. LA Convention Center Parking: $32/day
This rate has been increasing slightly each year and spots fill up early.
2. LA Live Parking: $40/day (from 4:30am to 9pm)
If you stay over 3.5 hours, you pay the full day rate. Cars entering after 9:00 p.m. pay $15, but you will need to get restaurant validation at LA Live to qualify for the lower rate.
3. Olympic Blvd public parking lots: $15-$20/day
Along Olympic Blvd, you will find many private lots with “flat rate” signs. These are a budget-friendly option if you do not mind a 10–15 minute walk to the venue.
4. FigAt7th Parking: as low as $7 with validation
This lot is popular among AX attendees looking for a cheaper option. If you purchase a small item at stores inside (like Target) and get your ticket validated, you can enjoy extended parking at a much lower rate.
5. Street parking further south of the venue
It can be cheaper, but safety and availability can be concerns, so using a secured lot is generally recommended.
Parking near Anime Expo is not cheap, but with these options, you can find what fits your budget and group plans best.
Free shuttles are provided for Anime Expo badge holders between the LA Convention Center and select nearby hotels.
24-hour service from 7:00 AM on July 3 to 7:00 AM on July 5
Every 20–60 minutes, but expect lines before the show starts and after it ends due to crowds.
Shuttles pick up from select hotels and designated curbside stops near hotels.
Many hotels require a short walk to the nearest boarding point.
✅ See the official AX Shuttle & Transportation page here
✅ Reference the shuttle stop and boarding location map image you have saved
✅ Use Google Maps Shuttle Stop Locations for easy navigation during AX
If you’re near a Metro station or can catch a direct bus, public transit can be a budget-friendly way to get to AX. Use Pico Station (Lines A, E) for the LA Convention Center. Just note that wait times can vary, so plan extra time if using transit.
If you want a faster, flexible option, rideshares like Uber or Lyft are the easiest for AX, especially with cosplay or heavy bags. For a unique experience, you can also try Waymo driverless rides in LA during your stay.
By planning your parking, shuttle, and transportation ahead, you’ll save time and money, making your Anime Expo experience smoother so you can focus on enjoying the event.
July 20, 2025
Anime Expo is famous for its cosplay, panels, and community — but if you’ve been before, you know that Anime Expo food is a whole experience of its own. From AX Crossing’s food trucks to hidden snack stalls and late-night beer gardens, this guide breaks down where and what to eat at AX, whether you’re a first-timer or returning veteran.
Located just outside the convention center, AX Crossing is the largest and most popular food area at Anime Expo. It features a rotating lineup of food trucks and booths, drawing crowds throughout the day — especially in the afternoon and early evening.
You’ll find a wide variety of options, including:
The atmosphere feels like a festival in itself, with music, outdoor seating, and photo spots all around. Lines can get long, so it’s best to go early or between major programming blocks.
If you’re staying inside the convention center, there are several spots where you can grab a quick bite without venturing too far:
Most of these locations offer basic but reliable options like pizza, burgers, fries, and bottled drinks. You’ll also find instant ramen with hot water available nearby, as well as packaged bento boxes and sushi rolls at select spots. Seating in the food courts can be hard to find during peak lunch hours, so plan around the rush if you can.
Located next to the Peacock Theater, Ichiban Market is a compact food area that offers a quieter alternative to the bustling AX Crossing. Though smaller in scale, it’s much less crowded and surprisingly efficient — especially for attendees spending time near the theater.
In 2025, it featured items like grilled squid, tanghulu (candied fruit skewers), and tacos. It’s an ideal stop for quick bites between screenings or stage events, and a smart option if you’re looking to avoid long food lines without leaving the main area.
While it’s not technically a food spot, the Beer Garden has become a staple of the Anime Expo experience — because what’s a summer festival without a cold beer?
By day, it’s a laid-back space where attendees can take a breather outdoors. But the real charm of the Beer Garden comes alive in the evening. As the sun sets and warm string lights flicker on overhead, the entire area transforms into a cozy, festival-like haven. There’s nothing quite like sipping a cold drink under the LA sky while anime soundtracks play in the background — it’s one of those moments that feels like pure fan joy.
*Entry policy: The Beer Garden is open to attendees of all ages until 10 PM. To purchase alcohol, you must be 21+ and present a valid ID.
Anime Expo is a massive event that keeps you moving — from panels and premieres to artist alleys and night concerts. Thankfully, no matter where you are on the map, you’re never too far from something good to eat. And when the food’s this fun, it becomes part of the experience itself.
Eidetic is a game experience marketing agency focused on maximizing brand presence where it matters most — where game IPs and fans meet in real life. We specialize in creating immersive brand experiences at anime, gaming, and subculture events, with strategic planning and flawless execution at every step. From concept to on-site delivery, we help brands build unforgettable moments where fandom becomes real.
Check out our portfolio and explore more of our Anime Expo content.
👉Anime Expo 2024 NIKKE Portfolio
July 12, 2025
San Diego Comic-Con (SDCC) is just around the corner, drawing fans from around the world to celebrate comics, games, anime, movies, and pop culture. Whether you have a badge or not, there are plenty of ways to enjoy the energy of SDCC this summer.
This guide covers everything you need to know before heading to San Diego: event dates, ticket access, must-see content, free outdoor activations like Petco Park, and essential parking & shuttle tips.
San Diego Comic-Con 2025 will take place from Wednesday, July 23 to Sunday, July 27. The event kicks off with a Preview Night on July 23, giving badge holders an early look at the exhibit hall and select screenings. From July 24 to 27, the convention runs in full force with panels, signings, merchandise drops, cosplay showcases, and major announcements from leading entertainment studios.
The event is held at the San Diego Convention Center, located in the heart of downtown San Diego along the waterfront. This venue is the epicenter of Comic-Con, with Exhibit Halls, Hall H for major panels, Ballroom 20, and dozens of other meeting rooms. Surrounding the convention center are outdoor activations, themed pop-ups, and off-site events throughout the Gaslamp Quarter and Marina District.
Yes, a Comic-Con badge is required to access all indoor activities at the convention center. This includes the exhibit hall, major panels in Hall H and Ballroom 20, autograph sessions, and most official programming. Badge holders also receive a Comic-Con lanyard and bag, which are often collectible. Security checkpoints are stationed throughout the venue to verify badge access.
Badges for SDCC 2025 are officially sold out now. Originally, prices ranged from $55 to $75 per day, depending on the day and access level. Preview Night access was available only as an add-on with a 4-day badge purchase. Due to limited availability and high demand, badges typically sell out within minutes of opening to the public. Reselling is discouraged and strictly monitored by Comic-Con International.
If you have a badge, make time to explore the Exhibit Hall, where the biggest brands showcase their latest content and merchandise. Here are the top three booths drawing the most attention this year:
✔️Tip: Use the official Comic-Con app or exhibitor map to plan booth visits. Some exclusives require early sign-up or digital raffles.
If you’re aiming for big announcements and star-studded moments, Hall H is the place to be. While Marvel and Lucasfilm aren’t hosting panels this year, there are still major events worth lining up for:
✔️Tip: Hall H panels require early arrival—sometimes overnight camping—to guarantee entry. Check the schedule and plan ahead if you want to attend.
Even without a badge, you can enjoy SDCC 2025 through outdoor activations across downtown. Here are some of the biggest 2025 off-site events:
Most outdoor zones are walkable from the convention center. Expect lines during peak hours, so arrive early or late in the day.😉
Downtown San Diego gets packed during SDCC week, so booking daily parking in advance is a must. Use platforms like ACE Parking or Bestparking to find and reserve spots.
If you park farther away, you can connect using the free Comic-Con shuttle or the San Diego Trolley (MTS).
If you’re using public transit instead, here are the most convenient trolley-connected locations:
✔️Tip: Use the PRONTO app or card to pay for trolley fares. The trolley stops directly in front of the Convention Center and runs frequently throughout the day.
We have produced world-class marketing and event experiences across global game shows. Here are some of our recent projects:
Want to make your brand stand out at global game shows? Brief us and let’s make it happen.
With or without a badge, SDCC 2025 promises an unforgettable experience for fans of every genre. Plan early, pack smart, and embrace the chaos—there’s nowhere else like Comic-Con! for fans of every genre. Plan early, pack smart, and embrace the chaos—there’s nowhere else like Comic-Con!
July 3, 2025
The Next Shift in Digital Marketing
Over the past year, one major trend has been shaking up the marketing industry: the transformation of search. While traditional search engines like Google continue to dominate traffic, the rise of AI-driven platforms is redefining visibility.
The core of this shift is the growing influence of answer engines—systems that generate direct, AI-curated responses instead of returning a list of links. This change is no longer theoretical. It is already reshaping how users interact with content, and how brands must adapt their digital strategies.
Answer Engine Optimization(AEO) refers to the process of optimizing content so that it is cited, summarized, or directly used as a response by AI platforms.
Whereas SEO focuses on improving rankings within a search engine results page (SERP), AEO focuses on being selected as the answer within platforms like:
These tools deliver answers without requiring the user to visit a website, marking a significant shift in content discovery—known as zero-click search.
Explore how ChatGPT and Gemini shape AI search experiences.
As of May 2025, ChatGPT recorded 5.24 billion monthly visits, making it one of the most-used websites globally—on par with platforms like Google and YouTube.
This level of usage signals more than a trend. It marks a shift in how people search.
Instead of browsing multiple links or comparing results, users now expect one clear, synthesized answer—delivered instantly by AI.
That’s why traditional SEO is no longer enough.
In AI-driven search, visibility isn’t about ranking first on a results page. It’s about whether your content can be found, interpreted, and cited by the system generating the answer.
We actively apply AEO strategies to ensure that our content is referenced by AI platforms such as ChatGPT and Perplexity. Below are examples of how our optimized content is appearing directly in AI-generated answers.
Search is no longer limited to link-based results.
As AI tools like ChatGPT become a default gateway for information, visibility is being redefined.
What we’re seeing now is the beginning of a new kind of competition—not just on search engines, but inside the answers themselves.
In this environment, content that lacks clarity, structure, or originality will be filtered out.
But AEO isn’t replacing SEO—it’s expanding it.
And as this shift accelerates, AEO will become not just a marketing tactic, but a core part of how brands shape digital presence.